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Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share Marlboro Maker CEO Says The Company Plans To Stop Selling Smokes In The U.K. WUNC News Philip Morris uses chemical industry consultants to perpetuate 'light cigarette' myth Center for Public Integrity Marlboro Parent Company Looking to Stop Cigarette Production Forever in Favor of Smoke free Products Newsweek FDA's top tobacco scientist takes job at Marlboro maker Philip Morris Ars Technica
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