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Tobacco companies target young people, Black people and women in menthol marketing For decades, Big Tobacco has engaged in targeted marketing of menthol cigarettes to African Americans, who suffer high rates of tobacco related death and disease. Menthol makes cigarette smoke less harsh (but just Report: Tobacco industry continuing decades long targeting of Black communities, women, youth with menthol products American Heart Association Menthol Tobacco Targeted Black Communities for DecadesNow Communities Across Appalachia Are Taking Action Black By God Big Tobacco Co opting Social Justice for Profit American Nonsmokers' Rights Foundation

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