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They spent more than $8.2 billion on aggressive marketing in 2019 alone

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It has long been positioned as a high-end national brand with strong recognition across China

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Global expansion Jennifer Fang, research fellow and project manager at the Pacific Institute on Pathogens, Pandemics and Society, told CNBC that China Tobacco's monopoly status had pushed its strong growth at home, paired with China's large population of smokers and a lack of competition from Western brands