Ballantyne David - Relationship Marketing - Paperback Retirement Barcode: 9781541644939

Barcode: 9781541644939

Barcode: 603497852611

Label: INSIDEOUTMUSIC

Series: A Social History of England

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Ballantyne David - Relationship Marketing - Paperback Retirement Barcode: 9781541644939Binding: Paperback Description: Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field.