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Stroebe Wolfgang (Utrecht University The Netherlands) - The Psychology Of Advertising - Paperback Hair & Beauty But beneath each story isBinding: Paperback Description: The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts emotions and actions of consumers. It links psychological theories and empirical research findings to real life industry examples showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force seducing us into buying wanted