Roe Ethridge: American Spirit Lens Mount_Hasselblad XCD but the MMXPROA3B

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Roe Ethridge: American Spirit Lens Mount_Hasselblad XCD but the MMXPROA3BIn American Spirit, New Yorkbased conceptual photographer Roe Ethridge (born 1969) presents an unabashedly gorgeous collection of mountainous vistas and meta advertising spreads that riff on the name of the eponymous cigarette brand. Wide open views of Western peaks are interspersed with close shot portraits, still lifes and consumer imagery, a Manifest Destiny atlas for the post internet era.