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While many countries do not allow alternative nicotine products to be marketed as less harmful than cigarettes, there are often subtle messages about the potential risk reduction if smokers switched to e-cigarettes or HTPs

Other relevant resources: Become one in a million The Ottawa Heart Institute is launching One Million Canadian Hearts, a pioneering initiative to screen one million Canadians for cardiovascular disease risk factors

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Altrias data showed Njoy e-cigarettes helped smokers reduce their exposure to the harmful chemicals in traditional cigarettes, the FDA said