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To give marketing materials a more editorial, human feel, the rebrand heavily features "Better With," a custom serif typeface created for the brand by Brody Associates

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In fact, a new study by doctors at New York University Langone Medical Center shows that some heavy marijuana users suffer from a severe condition called Cannabinoid Hyperemesis Syndrome (CHS)

Creator Kool Publisher Brown and Williamson Tobacco Company Date 1972 Subject Taste, Menthol, Refreshing, Cigarettes for women Source Image from the William Van Duyn Tobacco Advertisement Collection (Ms Coll 20), Medical Historical Library, Harvey Cushing/John Hay Whitney Medical Library, Yale University

Not surprisingly, retailers have reported that this confuses smokers. Action on Smoking and Health (ASH) chief executive Deborah Arnott, believes that the investigation should be taken a step further