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How to get involved Search our site Who we are Our mission Our impact Our team Our history Annual reports What we do EX Program: Quit support for individuals and organizations Youth and young adult nicotine addiction prevention & education Research & evaluation Policy leadership and community engagement Partnerships Our top issues Cessation access and support Nicotine addiction prevention Health equity and social justice Policy leadership and accountability Scientific integrity and evidence-based solutions Tobacco-free screens and pop culture Research & resources Popular topics Emerging tobacco products Traditional tobacco products Targeted communities Smoking by region Quitting smoking / vaping Tobacco in pop culture Type News & Insights Fact sheets Reports Research articles Videos Get involved Culture + Cessation Collective Youth Engagement Alliance Partnerships Search Press Help Quitting Opioid Crisis Curriculums Donate Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative found that nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful than other brands

PMID 29880598

So when you add nicotine (which is highly addictive) to the efficient learning pathways of young brains, theyre more likely to be addicted compared to adults

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It can harm nearly every organ in your body and increase your risk of certain health conditions like glaucoma, cancer, and lung disease