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He Said Cigarettes To Women Are "Torches Of Freedom" The 'Torches of Freedom' campaign from 1929 was one of the earliest examples of identity marketing. Edward Bernays a propagandist in World War 1 and the nephew of Sigmund Freud Before its harmful effects were known, smoking was taboo for American and European women, even in private. Until the 20th century, smoking had such a strong association with men's command of the Torches of Freedom: How the Cigarette Captured Female America (and Accidentally Created the PR Industry) by James Schechner Medium Media Accent : Early Publicity stunts in PR history : Edward Bernays' Torches of Freedom Campaign in Newyork

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